Core Values
№ 01
Abundant in Natural Beauty
Kerrville's beautiful river, tree covered hills, wildlife and great year-round climate make it an extraordinary place to live, work, and visit. For decades, Kerrville has been a destination for those seeking some of the most beautiful lands and views in Texas.
№ 02
Hub of Commerce
Kerrville is perfectly situated for business and fun. Kerrville is a central location for shopping, dining, healthcare, golf, health and beauty, as well as conducting business. Our community is the center of a market area encompassing nine Hill Country counties and over 160,000 Texans.
№ 03
Recreation Abounds
Kerrville is the perfect destination for year-round outdoor activities—hunting, camping, fishing, youth sports, cycling, running, kayaking, climbing, hiking, golfing, tennis, shooting sports and more. Kerrville is a great place to get outside and enjoy a rich variety of activities.
№ 04
Refined in Taste
Diverse fine and casual dining and local specialties are offered in a rich array in the Kerrville area. Local wineries and craft agriculture combine to make the area an adventure in sights, flavors and aromas.
№ 05
A Home for Entrepreneurship
Kerrville fosters an environment that invites business enterprise. Astute community leadership, wise technology and utility infrastructure planning and a spirit of entrepreneurship make it a prime spot for starting and sustaining a business.
№ 06
Small Town Values, Big City Amenities
Kerrville upholds a desirable essence of small town. It has wonderful community values, plus amenities beyond expectation. It is an authentic "Hill Country" experience—so different from frazzled metro areas!
№ 07
Outstanding Quality of Life
Kerrville is truly a welcoming place. It is a safe, people-friendly community. Excellent schools, healthcare, parks, and year-round special events provide a wonderful quality of life. Kerrville is a great contrast to suburban America while offering all the experiences families enjoy.
№ 08
Vibrant Cultural Amenities
Kerrville offers a rich array of arts and entertainment. It is a hub and a home for world-class artists, artisans and performers—unexpected for a city of its size. Vibrant performing, fine and folk art, music and art venues, along with museums and art galleries rival Texas's metro areas.
№ 09
A Lifetime of Learning
The quality of the educational institutions in Kerrville, public and private—from pre-school programs to college post-graduate, trade and vocational training and life-long learning opportunities are remarkable. These institutions open doors for everyone and make this a thriving community to live, work and visit.
№ 10
Leadership That Works
Kerrville area government and local community leadership collaborate to ensure government works in Kerrville. Businesses and citizens benefit from these balanced relationships with productive and responsive local governments.
№ 11
Built on an Enduring Legacy
Kerrville's has a distinct personality formed from an historic legacy of Texans—entrepreneurs, artists, musicians, soldiers, sailors and statesmen. A vibrant community lives on today in the place, the people and traditions—the home of legends past and present.
